Resume | Mayara Sousa

Summary

Brazilian product designer and builder based in Paris. I design and build digital products end-to-end: brand systems, UX/UI, and the production websites behind them, on WordPress and Shopify, with custom PHP and MySQL when a project needs it. Six years as a full-time freelancer, building AI-assisted (Claude Code, Codex) and able to read, shape, and debug the code I ship. Currently pursuing an MBA in AI for Business, with a cybersecurity certification next.

Work Experience

Product Designer & Builder 03/2020 – Present

Self-Employed (Freelance) · Remote, Paris

Design and build digital products for startups and boutique businesses (many women-led) across Europe and Latin America, from brand identity and UX/UI through to shipping on WordPress and Shopify.
Designed and built full platforms end-to-end, including EverSafe (first-aid training) and Mimoo Baby (a baby-shower gifting platform on WordPress).
Write custom PHP, MySQL, and front-end (semantic HTML, CSS, JavaScript) when projects go beyond templates; work in a git-based workflow; build AI-assisted with Claude Code and Codex.
Build documented component systems rather than one-off screens, and ship accessible front-end: keyboard reachable, screen-reader labelled, contrast checked.
Ship a full brand, product and live site in six to ten weeks, solo, with design and build running in the same pass rather than across a handover.
Advise clients on digital operations, automation, and no-code systems to streamline how they work.

Marketing & Sales Assistant Manager 09/2019 – 01/2020

MSC Cruises · Italy

Executed high-revenue marketing campaigns (Black Friday, seasonal sales) across onboard retail platforms.
Created aligned visual assets and oversaw merchandising to maintain a premium brand experience.
Trained junior staff and improved sales-team performance through structured workshops and coaching.

Sales Attendant 10/2014 – 09/2019

MSC Cruises · Italy

Managed boutique operations: inventory, merchandising, logistics, and reporting.
Delivered insight-driven reports to improve product offerings for a global, multicultural audience.
Recognized for service excellence and team leadership.

Skills

DesignUX & Product Design · UI & Visual Design · Design Systems & Documentation · Wireframing & Interactive Prototyping · Accessibility · Brand Identity

BuildWordPress · Shopify · Custom PHP & MySQL · Semantic HTML, CSS & JavaScript · Git-Based Workflow · AI-Assisted Development · Reading & Debugging Code

Tools & AIFigma · Adobe Illustrator & Photoshop · Git · Claude & Claude Code · ChatGPT, Codex & Gemini · Google Analytics · Notion