Founder & Product Designer
2026 – Present
Tavla · Paris
- Founded Tavla, a company making tools for getting your attention back; launched Tavla Block for iPhone on the App Store in October 2026.
- Set the product strategy: the user, not the app, decides how hard it is to end a block early; no accounts, and notes stay on the phone.
- Designed the brand and the product, built it in Swift and SwiftUI with Claude Code, and shipped through three rounds of App Review in 72 days from first commit; a Mac writing app and a shared subscription are next.
Product Designer & Builder
03/2020 – Present
Self-Employed (Freelance) · Startups and boutique businesses across Europe, the Middle East and Latin America · Remote, Paris
- Designed and built Mimoo Baby, a baby-shower gifting platform for the UAE market: two personas, account types with their own permissions, Google and Facebook sign-on, and custom order-to-account logic in PHP and MySQL.
- Designed and built EverSafe, a first-aid training platform in Dubai, from brand identity to a four-step booking flow; ongoing client since 2025.
- Build documented component systems rather than one-off screens; ship brand, product and live site in six to ten weeks, with design and build in the same pass.
- Since 11/2025, built Shelf Beauty's internal platform in PHP and MySQL with Shopify, WhatsApp (Twilio) and OpenAI; 14.4% of shoppers sent its cart reminders went on to buy.
Product Designer (Freelance Contract)
06/2020 – 04/2023
Swiftic · No-code mobile app builder · Remote
- Sole designer for almost three years on a SaaS app builder for small businesses, working with a product manager and the iOS and Android developers: new app templates first, then an 18-month platform redesign, plus email marketing and day-to-day design.
- Interviewed close to 100 users over six months and analyzed support tickets to map pain points across copy, trust signals, visual consistency and broken flows.
- Shipped visible wins first to rebuild user trust, then consolidated five-plus conflicting design systems into one, cut dozens of marketing pages to five, and redesigned the flows from landing page to publishing an app.
- Support tickets about app submission dropped by 30%; the company was acquired in 2023.
Sales Attendant, then Marketing & Sales Assistant Manager
10/2014 – 01/2020
MSC Cruises · Italy · Onboard boutique operations, then retail campaigns, visual assets and junior-staff training