Designing brands for the world we’re actually living in

Hi, I'm Mayara!

Born in Brazil, I’ve called a few different European countries home over the years, finally landing (for now) in Prague. My background is more patchwork than polished: I’ve worked in retail and customer service, but design has always been the thread tying it all together. I taught myself Photoshop as a kid, did my first freelance gig as a teenager, and when it came time to choose a university, Multimedia Arts was the first thing that made sense.

 In the past two years, generative AI has become part of my daily process, not just as a trendy tool, but as something genuinely useful (and, honestly, a little misunderstood). Watching AI turn from niche to buzzword—and seeing how many people still worry it’ll “take our jobs”—is what pushed me to pursue an MBA in Artificial Intelligence for Business. I want to help demystify it, to make the future less intimidating (and a lot more interesting). Who knows, maybe this all grows into a boutique consultancy someday. I like to keep my options, and my curiosity, wide open.

 If we work together, you’ll also meet my two cats (they’re part of the deal), and maybe catch me sharing a project on YouTube or Instagram—though I’ll admit, “content creator” is a title I still feel too inconsistent to claim. Above all, I try to keep things honest, transparent, and low on the buzzwords. If you care about building something real, and want a collaborator who sees you as a person, I think we’ll get along.