Hi, I'm Mayara.

Brazilian, currently in Paris, and happiest when something I made is out in the world.

Mayara Sousa smiling at the camera, arms loosely folded, with sunlight and window shadow falling across her

I left home at twenty and I've been slightly addicted to the unfamiliar ever since. Five countries lived in, somewhere north of twenty visited, and a real soft spot for Eastern Europe, which is a funny thing to admit from an apartment in Paris. What I'm actually chasing in all of it is the same thing every time, which is the feeling you get during the first few months in a new place, when you're still working out how everything runs.

That curiosity is the whole explanation for my career, honestly. I've never been able to leave a thing half-understood.

How I got here

I've been making things on the internet since I was young enough that "blogger" still sounded slightly embarrassing to be. That never stopped, it just kept changing shape. I went freelance in 2020 because it turned out I'm terrible at asking permission, finished my degree in Multimedia Arts in 2023, a few years after I'd already started working, which tells you something about the order I do things in. In 2021 I started creating content professionally too.

For five years I did all of this from Prague. In February 2026 I moved to Paris, which was equal parts wonderful and completely disorienting, and which I'd recommend to anyone whose work has started to feel automatic.

I started out as a brand and web designer, and for a long time the job ended at handover. Make it beautiful, send the files, hope for the best. What kept bothering me was the gap between what I designed and what eventually went live, because something always got lost in there. So I learned to build. Now I take projects the whole way, and I care about how the thing performs and how it feels to use just as much as how it photographs.

Where it's going

I'm finishing a part-time MBA in AI for Business this December, and a cybersecurity certificate is next on the list. I'm genuinely optimistic about what AI makes possible, and I think that optimism only counts for something if you also check your work, which is most of why the security piece matters to me. I'd also quite like there to be more women in these rooms, and the most useful thing I can do about that is be very good at this and be visible while I'm doing it.

The long game is building my own products rather than only building other people's. Client work funds that and teaches me most of what I know, so it isn't going anywhere.

The other bits

I was part of the Break Fellowship, an EU-funded program for women entrepreneurs, which sent me to Spain for a month to work on my business and think properly for the first time in ages.

Away from all of it, I write. Poems mostly, and a book somewhere in the future that I'm in no hurry about. I take singing lessons, which have turned into a form of therapy: they went from learning to be in the moment to learning to trust and love my own voice. And I have a tabby cat I'd do anything for, even though he's decided 4am is a perfectly reasonable hour to wake me.

If any of that sounds like your kind of person, come say hello.